Vision of MMA and the Mobile Marketing Association, the ambitious, thought to be a lot of it is currently holding the convenience of mobile phone technology in making a better life for people even millions, that a particularly good may be released a lot of hope. As a vital marketing platform, the purpose of this organization to establish a mobile, gave birth to a variety of industries around the world to use handheld devices to enterprise promotion and operation. Currently, the organization is not only to connect people from different parts of the world already, not only launched many projects to open people's awareness of the importance of mobile phones with competitive health maintain a certain trade.
Configuration of MMA. This organization has existed since 2000. It is an organization of several mobile phone manufacturers, operators of radio equipment, marketing association, is comprised of advertising and mobile phones. All of them has the same vision. Currently, the organization and marketing company has been attracting several other groups around the world, it also was able to establish a regional office to promote their goals. Also, with the support of advertisers and wireless marketing for non-members of other organizations in Europe and Asia. MMA Industry Overview. Worldwide availability of wireless service to the organization, trade and industry, is expected to expand to cell phones and the Internet. In addition, the method more effective for the trade, can grow through a wireless service, while performing tasks in their business, and to raise awareness of people to experience the ease of use than has a mission to.
Some of the goals that the organization is plotted as follows.
Increase brand awareness among consumers
To create a database that can hold a benefit
promote events or products
Campaign of other industries to generate
Formation of the mobile marketing ecosystem
Promoting the vision further, goals, and to enhance the insight of the people, and outlines a strategy that organizations create an ecosystem for mobile marketing that offer their services in different parts of the world easily was.
This ecosystem has been composed of four parts. The first is, products and services, including brands and mobile marketing agency, is. Its role is to ensure the quality of goods and services is an effective source of information to evaluate the product. The second part is an application that ensures high-end software provider. Third of four parts is a connection, including wireless service providers. Its main function is to monitor the safe and efficient channels for wireless communication. The last part is the retail and media to ensure effective delivery of wireless services to individual outlets around the world. All of these components to work together to maintain homeostasis of this type of industry.
Promoting the results of research. Where is excellent and what the Mobile Marketing Association to promote the findings from this research about the industry, to advance the mobile technology world, and efforts to take advantage of them. Most studies that have done their mobile phones, new software application that can do an instant business, which is the basis for the development of the most advanced design and innovative modes of advertising and mobile.
