Whether the companies involved in the preparation of delivery of goods or services, you need to understand the importance of marketing research to give a fair idea about the scope of work for the development of the territory. Let's clarify the apparent difference between market research and marketing research my first. Market research has been limited to the market only consists of its potential and actual buyers, market research, covering all areas of marketing including market and beyond, delve deeper.
To meet the needs of consumers and their identification is essential to the emergence of a buyer's market. Companies that manufacture goods competitive in terms of quality and price, which affects the amount of sales intermediaries have the grips on the distribution among retailers, wholesalers and manufacturers and factors that link is. Extensive market research, to meet the needs of the ever-expanding market, brokerage firms and help to solve such problems of distribution.
Tastes will change in market conditions result in significant changes constantly. Predict such changes in order to meet enterprise needs to analyze the market on a daily basis. It also helps the company maintain its customer base to improve product design. Company without knowing how the change of the elements is going on in their immediate environment, or survive in the market? Price is one of the key factors that determine the acceptance rate of the product or product range. Different departments, by quoting their prices are relatively competitive, some companies top companies in order to gather information related to competitor pricing strategies to help you take control of the market is maintained by. Such a secret agenda is the need for time to outsmart your competitors.
Another component of the research plan is the promotion and advertising campaigns. Sales promotion, and the force depends only on sales and marketing manager to play a key role in integrating its function, it must draw its strength. Salesperson's activities must be oriented toward a goal, no mission goal is like a trip without knowing the destination. When we talk about advertising, they are through their advertising, as well as tangible products, such as moral, intangible values, and love does not sell. Advertisers, on the ethical values of society shall not affect, because in order to follow some standards should be built to a point not to a mere object of attraction to women that they also, It becomes more important.
Market research is part of the marketing research, the study included the following.
The size of the market
Market Potential
Market Share
Market Segment
Market trends and seasonal trends
Sales forecast
Consumer Profile
Consumer preferences
Competitor analysis
Far as to measure the price elasticity of demand.
Such market research, corporate training programs are effective, sales force management to help develop a comprehensive plan for effective control mechanisms and R & D programmer. It also contributes to the organization's efficiency and customer satisfaction, thereby making effective decisions, to facilitate the operational tasks of marketing management.
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