Thursday, September 8, 2011

Direct Marketing Association

Direct Marketing AssociationYou direct marketing, you know that the U.S. alone nearly a $2 trillion industry? According to the Direct Marketing Association and the wider industry accounts for more than 7% of all sales nationwide. One type of marketing how do I earn so much money? To understand why the industry rakes in so much money is easy. The industry will get the money that consumers know exactly what they want ... is done by giving it to them with.


5 Direct Marketing Tips

1 - targeted messages - to be successful in this industry you need to use to target your message. The key to the right people, is to get the right offer to people interested in your product.
Improvements in the preparation and mailing lists, consuming millions of dollars annually. Rights of a particular product is worth every penny to find the consumer.

2 - targeted advertising in mind - your ad will maintain your target heart, would not everyone build.
Object, select a specific demographic, your product will satisfy the need to solve these problems, provides a message telling them how that can be the answer to their dreams or is to.

3 - Testing is king - the test is an integral part of the process of direct marketing.
Marketers will create two versions of ads to test each other. Two versions are slightly different copy, different graphics, and marketing professionals that want to test or they will have nothing. Your ad will be sent to the other see how they perform.
All statistics in the world is not a substitute for testing.

4 - realistic expectations - 5% - the average response rate for this type of marketing is 1%. If you are expecting an overwhelming 20% ​​of your success, you are going to be disappointed.

5 - For presentation, all of them - many sales are lost simply by using the wrong presentation.
How are things you are saying, big impact on sales. Do you sell your organization's system of tool rack or a custom mechanic?
How long is your price offered, may affect sales. Do you offer a sale or two for one deal at half price?

More info