It is the appetite for online marketers to performance benchmarks that are off-line activity has always been strong. While the benchmark data is available from the likes of comScore,, a whole host of niche research firm Alexa and Compete, Google is the Google Analytics definitely (according to the Econsultancy, market share of 66% in 2010) most rich, has the deepest resources of the data. Last Mon, Google is "benchmark newsletter Google Analytics" replaces a benchmarking tool in Google Analytics with.
Providence and share data :
I have my wedding website (thanks to the congratulations in advance!) Received the newsletter of the benchmarks of Google Analytics in order to enable the anonymous data sharing. Google is not going to attempt to require confidentiality from the recipient, so I will continue to share content with you all. Despite fears about the data and repeated many times Google, G major, not all data sources are aggregated at their disposal. Benchmarking insights come from sites that provide their data for processing. At this stage, it is worth considering whether the impact on the robustness of the insight that this is resulting.
Anonymity : The site contributes to this pool of data, according to Google "hundreds of thousands of people," that currently exist. As we know the specific nature of the site or any of that Google "is all metric here strive to be statistically significant" is. That said, we should all take a pinch of salt insight proverb. It is important to mention that is not shared metrics absolute it from the perspective of the site administrator's view, it visits your total, which means it will not be published conversions and page views.
Content : "Newsletter of the benchmark Google Analytics" has three sections.
> Cytometric
> Traffic Sources
> Operating system
The analyzed period was November 1, 2010 - February 1, compared with 2011 are made with data from 1 November 2009 - to February 1, 2010. The Google Analytics team, leaving the door open for interpretation, providing a little commentary or explanatory way. The following questions and I / my thoughts, the next newsletter, which shares the data tables and graphs.
More information about Google Analytics Benchmarking
